Guardian of What?
The
Guardian, the Science Lobby, and the Rise of Scientific
Corporatism
Guiding
the Media
The Guidelines
Denis Campbell was a sports
reporter on the Observer
newspaper, before
he got the
opportunity to write about health. In July 2007, he favoured a friend and interviewed Dr Andrew Wakefield,
the consultant gastroenterologist at the centre of the MMR-autism controversy, the week prior to his
GMC fitnessto-practice hearing.1 It
was Campbell’s intention to present Dr Wakefield in the same way as any other pre-trial
defendant, exploring his fears and feelings about slipping from a professional life into that of an
infamous malefactor. In
creating the article, however, Campbell, who had never entered the territory before, made
the most serious mistake. Hearing of a paper produced by a department of
This article analyses what
can happen when journalists blunder into the case of Dr Andrew Wakefield,
without understanding the complex context of the media, health and New Labour. Increasing pressure
is being brought to bear
on the British media to report only stories that agree with corporate science. When training
interpreters, teachers place considerable emphasis on the student’s all-round
knowledge of the culture into which they are translating. This is
unfortunately not true of the post-industrial journalists, who tend to imagine that they are
presenting titbits of disconnected information, rarely conceiving that their newspapers and others
are pursuing ideological
positions.
Denis Campbell evidently
had no idea that, by trying to present a broad social defence for Dr
Wakefield, he was about to place his professional career as a journalist in jeopardy.
Like many other people involved in the media, although he knew that New Labour was somehow involved in
spin, he did not know
that a group of erstwhile revolutionary communist, corporate scientists, Liberal peers
and members of the New Labour administration
had banded together to draw up a censorship code for the British media.
_______
1. I told the truth
all along, says doctor at heart of autism row. Denis Campbell The Observer Sunday
In fact, Campbell was to
find out on the publication of his Observer article, not only that the editors of the
sister papers the Guardian
and the Observer, both owned by the Scott Trust, had
long been involved in an acrimonious
argument, but that the Guardian
was not the paper
it had previously
been. Since 2003, it seems to have passed from the stables of the free press into some Orwellian stew,
where the news is consistently rewritten to fit a corporate view of science
held by a handful of corporately-funded lobbyists.
* * *
MMR, the mumps, measles and
rubella vaccination, was introduced to
Dr Wakefield, a senior
researcher in experimental gastroenterology
at the
Initially Dr Wakefield
protested that he knew nothing about autism spectrum disorders, and suggested that perhaps the Royal
Free was not the best
place to bring these children. However, as the rest of the team carried out more tests and
observations on the gastrointestinal conditions presented by the children,
superficial case review conclusions became inevitable; either the children had
all developed autism spectrum disorders ‘naturally’ and biologically
inevitably, or the condition, together with the intestinal condition, had been
triggered or exacerbated by an environmental factor.
After work over the next
decade, Dr Wakefield came increasingly to the latter conclusion, and was convinced that it was the
vaccine measles strain,
in combination with the strains of mumps and rubella, that was responsible for the gastrointestinal
condition and, in this relatively small subset of children, also for the
regressive autism from which many of them suffered.
Although Dr Wakefield tried
hard to interest the Department of Health in the condition that his research had uncovered, and
begged them to be
more cautious in their vaccination campaign, it was six years before Dr David Salisbury, the Principal
Medical Officer of the Communicable Disease Branch of the Department of Health,
deigned to meet with him to discuss evidence of a public health crisis.
Dr Wakefield continued to
write up his research, and noted, as time passed, that even without a reasoned discussion about his
research or the clinical
work of the
From the time of the Lancet paper’s publication, a propaganda offensive of considerable power was
turned against Dr Wakefield, and from this point onwards, the parents who had reported an adverse
reaction to the MMR
vaccination, were gradually made invisible.
Included in the first Sunday Times article was a call by the then
ex-Communist Minister for Health, John Reid, ordering a General Medical Council (GMC) hearing of Dr
Wakefield and his colleagues. Deer had drawn in part upon the research capability
of Medico-Legal Investigations, a firm of private investigators, who carried
out most of their work for, and were mainly subsidised by, the Association of the British
Pharmaceutical Industry.
This agency had in the past
prepared for the GMC a number of cases that might have been said to help
pharmaceutical industry competitiveness.
In 2004, Deer became the
sole complainant to the GMC about the conduct of Dr Andrew Wakefield and his colleagues, Dr Simon Murch
and Dr John
Walker-Smith. After an almost four-year wait, this case was brought before a GMC fitness to practise
panel in July 2007, and, having been designed for procrastination, it is unlikely to finish before
September 2008.2
While the hearing to
determine the future of Dr Wakefield’s professional career has continued at a snail’s
pace, the media have continued with their onslaught, without proof or
evidence, on the basis of off-the-cuff, industryinspired hearsay, to illustrate
It is perhaps of value,
even at this late stage, to examine one of the major strategies used by the science
lobby to discredit Wakefield’s work in the public mind, as well as to link the campaign against him to
New Labour’s spin tactics
and the entry into the post-industrial political world of the armies of PR clones and the robotic
risk-communication company voices. While attention in this respect has always
been pointed at Alastair Campbell, who served as Director of Communications and Strategy for Tony Blair
from 1997 to 2003, such
exposure has always been a part of the ‘laddish’ terrain of male politics in
The sword upon which Denis
Campbell fell when he strayed onto the vaccine field; the most powerful weapon of the science lobby, has been that of hyperbole. Dr Wakefield and his colleagues at the Royal
Free were always
conscious of the fact, and always made clear, that those parents who had brought their children to the
hospital were part of a relatively small and idiosyncratic population.
At the same time, clinical
work at the hospital, and research by Dr Wakefield, showed the science
peculiar to these cases in exacting detail.3 No one at the Royal Free, nor anyone connected with Dr Wakefield, has
ever said bluntly that
there is scientific evidence that MMR has been responsible for the substantial rise in cases of child
autism in Britain over the past decade.
Further, it is easy to see
what it was that Dr Wakefield did say, which so unnerved the government and the
pharmaceutical industry, who were determined on a future model of
increasingly combined vaccines.
2 So making it the
second longest juridical procedure that has taken place in
3 In fact two papers
were sent to the Lancet before the case review was published in 1998. The
second paper which one peer reviewer said while giving
evidence for the prosecution at Wakefield’s GMC hearing, should
have been published together with the case review, detailed all the science
necessary to link MMR to the gastrointestinal illness of the
children in the review. This second paper was ‘knocked out’ after two peer
reviewers out of three considered it unready for publication.
encouraged to voice this opinion by the then
head of the university department
joined to the Royal Free teaching hospital.4
In a classic defence of the
Government and Big Pharma, against the measured criticisms voiced by Dr Wakefield, the first thing
that the science lobby
did was to distort and misrepresent his research results. In this crude version of the Royal Free’s
complicated clinical work, Dr Wakefield was made responsible for claiming
that the considerable and continuing rise in classic autism in children was
entirely due to the introduction of MMR in 1988.
To argue against this simplified
and distorted perspective was easy.
Such a colossal cause and effect had not been observed by anyone else involved in the study of either
autism or gastroenterology, and none of the large epidemiological studies
carried out on the causes of autism. Nonetheless the cause and effect supposedly
claimed by Dr Wakefield (whilst stated explicitly not to be the case in the paper itself) was to be
frequently trotted out over
the coming years.5
By making it appear that Dr
Wakefield was making worldwide claims
on the basis of 12 cases reported in the Lancet, his detractors can readily conclude publicly that Dr
Wakefield and fellow academics are deranged and subversive and that their claims cannot possibly have
a rational foundation.
There is a lesson here for everyone involved in unpopular causes, up against the PR industry and New
Labour spin: always ensure that you keep your eye on the small picture.
* * *
In the weeks following the
articles publication, Denis Campbell was carpeted and criticised by staff at the Observer, as well as interlopers from the Guardian and beyond. Months later, after the
chastisement of the paper by the Guardian, the
Observer’s most able editor, the hugely
popular and ebullient Roger Alton, responsible for overseeing
In a country with an
apparently free press, this little story of how New Labour corporate apparatchiks
enforced censorship on one of
__________________
4 This was denied by the
department head at the GMC hearing, yet he had specifically written this support
into two letter to Dr Wakefield.
5 The Cochrane review
of epidemiological studies that the science lobby and the government used to shore
up their view that no one had found a connection between MMR and autism,
pointed out that the studies quoted were not a suitable vehicle for
identifying MMR as a factor in the development of regressive autism,
because on the whole they didn’t use focus on children with regressive presentations.
While the original article
had principally been about a competent medical research scientist whose work had helped hundreds if not
thousands of parents,
facing a GMC fitness-to-practice hearing, Goldacre’s apparent deconstruction of it simply made the
point that Campbell had suggested that MMR was responsible for a massive rise in autism across the board
over the past decade. In
fact, Goldacre dispensed with this idea in the article in a perfectly well considered, opening
paragraph.7
Whatever you think about
Andrew Wakefield, the real villains of the MMR scandal are the media. Just one week before his GMC hearing, yet another factless ‘MMR
causes autism’ news story appeared:
and even though it ran on the front page of our very own Observer, I am dismantling it on this page. We’re all
grownups around here.
As with the great majority
of Goldacre’s writing, this paragraph, though ostensibly good journalism,
is completely disingenuous. While of course he was interested in showing that there
was presently no proof that MMR or any other vaccination had caused a rise in autism, his prime task was
to disassemble the
idea that Dr Wakefield was a good scientist who had tried to forewarn the government of a public
health crisis, while at the same time denying that children had suffered adverse reactions from MMR.
_____________________
6 The MMR story that wasn't. Ben Goldacre.
7
Ibid.
Goldacre.
Neither the New Labour
government nor the pharmaceutical companies, the medical establishment nor, certainly, the science
lobby, was going to admit
that MMR, or any other drug or vaccination, provoked adverse reactions. Nor was any one
of these going to admit that Dr Andrew Wakefield had a defence of any kind. Perhaps most spectacularly of
all, from the beginning
of the GMC hearing, the parents and their children simply disappeared. This is almost
supernatural! In a major social public health crisis, to which, as always, the
public are the first, only and best immediate witnesses, from this time onwards,
no journalist would consider the unscientific and ‘anecdotal’ views of any of the parents of
vaccine-damaged children.
The story from now on was simply that no children were damaged by MMR, and anyone that said they
were, was being unscientific and possibly suffering from Munchausen’s Syndrome
by Proxy, or the famous False Illness Belief (FIB) syndrome coined by Professor Simon ‘Spin’ Wessely.8
* * *
How had the
profit-promoting agents of corporate science managed, not only to enable the GMC to conduct the
second-longest legal prosecution in British history, but also to wipe from the
blackboard all the evidence and names of those citizens whose children had
been adversely affected by MMR?
As soon as New Labour came
to power in 1997, spin became a major
part of government. The liberal axis that steered New Labour policy was determined to create a society
in which considerations of big business, science and advanced technology were
at the forefront of policy.
It the late 1990s,
multinational corporate science suffered one of its most serious defeats, when
environmentalists organised against Monsanto’s plans, supported by a number of British scientists, to
unilaterally introduce GM
crops to Britain. The campaign resulted in a kind of plebiscite that finally decided publicly
against the introduction of GM crops. It resulted in something else as well, the
organisation by the British state, something that so far had only been toyed with, of
a propaganda offensive against all and any kind of criticism of corporations for damage to the
environment or the health
of the population. This propaganda offensive has been on a Soviet scale and has left in its wake a
number of serious intellectual dissidents.
From the turn of the 21st century, corporate scientific
interests organised hard
and unrelentingly to promote corporate science and to argue publicly against new technology
having any adverse effects on public health.
The two Liberal Democrat
peers most involved in the battle to push through corporate science and new technology
were David Sainsbury and Dick Taverne.
Both were made Lords after New Labour won their first election in 1997.
__________________________
8 Those who want to
understand the rational behind this argument, should read this authors Brave
New World of Zero Risk that can be found at: www.slingshotpublications.com.
While Sainsbury was made
head of the Department of Trade and Industry, in control of all matters medical and scientific, Lord
Taverne began championing
corporate interests through the Science and Technology Committee in the Lords. He gathered
PR personalities and ex-revolutionary communists 9 10 together,
and began the task of regulating the media’s response to corporate science. With
his background in libertarian think-tanks and anti-environmentalist
However, before founding
Sense About Science, Taverne’s first objective was to create new rules
for all media, in which science news and information were given the right of
way. All stories about science, including those about health, presented in the
media, were to be written or presented only by scientists. In this kind of journalism, ill health could
only be written about
in relation to it being cured by pharmaceutical drugs and other therapies offered by allopathic
doctors.
The idea was to block all
personal stories about health, which was to be turned into an aspect of life
science and have nothing to do with the individual’s understanding or control
of his or her own body or feelings. All stories about the use of alternative
medicine, and all stories about the adverse effects of environmental factors on
human health, were to be forbidden. It was to enforce these new rules about science and health, and to
teach only the correct
information about the right kind of science, that the two new lobby organisations, Sense About Science and the Science Media Centre, came into being.
The plan to guide the media
began in March 2000, when the Royal Society published its Scientists and the Media:
Guidelines for scientists working with the media and comments on a press
code of practice.11 The House of Lords Select Committee on Science and Technology
subsequently endorsed this document in its report Science
and Society. 12
________________
9 See the GM Watch
web site and Zero Risk
10 This combination of left leaning liberals and
communists, is very similar in make up to those cohorts of administrators
and bureaucrats that developed around the US Congress following the Second
World War. It was this growing clique, sympathetic to the
In order to produce the
final guidelines, the Royal Society and the Royal Institution came together with
the Social Issues Research Centre (SIRC) to form the Joint Forum of the
Social Issues Research Centre, a collaboration between people from Sense about
Science and from SIRC. The joint forum included, apart from SIRC personnel, Dr Michael Fitzpatrick with
his 20-year history of
revolutionary communism, and Dick Taverne QC, now, thanks to New Labour, a Liberal Democrat peer.
Other members of the Joint Forum included Mr Peter Bell, former controller of policy, BBC News;
Philip Harding,
controller of editorial policy, BBC; Steve Connor, science editor, the Independent; Dr Graham Easton, GP and ‘senior
broadcast journalist’, BBC Science
Radio; Professor Susan Greenfield, director, the Royal Institution; Dr Michael Clark MP, chairman, Commons
Science and Technology Committee, and Professor Sir John Krebs from the University of Oxford. The
Forum was moderated by
SIRC directors Kate Fox and Dr Peter Marsh At the same time as bringing out the
guidelines, the SIRC set up the
Health and Science Communications Trust, a charity that aimed to disseminate the guidelines, while
also organising seminars and workshops to bring together journalists,
broadcasters, scientists and health professionals.
The administration of the
Trust was left mainly in the hands of the SIRC.
The SIRC claims to be an
independent, non-profit-making organisation,
founded to conduct research on social and lifestyle issues. Its website tells us that ‘SIRC aims to
provide a balanced, calm and thoughtful perspective on social issues, promoting
open and rational debates based on evidence rather than ideology.’ As with many contemporary social
and medical
research groups, the Centre’s claim to be ‘not for profit’ is meant to make us think that it is not linked
to any commercial organisations.13
However, SIRC is mainly
funded from the profits of a sister organisation, MCM, and both organisations share the same founding management staff. MCM Research is a
problem-solving, risk
management research,
positive communication and PR organisation, which works almost entirely for the food-and-drinks
industry. It is also a research and consultancy company, which specialises in
applications of social psychology to the workplace and public contexts.
MCM presents positive
marketing campaigns for the sugar and alcohol industry. It works for, among other clients, Conoco, Grand Metropolitan Retail, Kingfisher
Leisure, Marks and Spencer, Mars Confectionery, The Ministry of Defence and the Sugar Bureau.
_________________
13 See this authors:
HRT: Licensed to Kill and Maim. 2006. Slingshot Publications.
|
The more recent scare
over the MMR vaccine has resulted in a drop in immunisation rates, to a level
possibly below that needed to prevent a measles epidemic. In such cases,
the ‘source’ must bear much of the responsibility, but more cautious media
reporting could have significantly limited the damage. Guidelines on science and health communication Ri, SIRC, RS. |
The Guidelines on science and
health communication,
which grew out of the 2000 guidelines
on scientists and the media via a series of consultations, were published in November 2001. Despite
sounding terribly official, they were prepared by the relatively-unknown SIRC, partnered by those
longestablished and
august-sounding organisations the Royal Society and the Royal Institution of Great Britain,
both of which had over recent years fallen victim to flooding by corporate
funding. The sole objective of the guidelines was to censor articles critical of
corporate science, professional medicine and their products.
The problem with the guidelines, comes immediately into sight with the title of the documents, Guidelines on science and
health communication.
In the body of these
guidelines, it becomes clear that the titles should better read, Guidelines to Enforce a Corporate
Scientific Construct on Health Communications.
|
Balance. Newspapers may suppose that they
have produced ‘balanced’ reports
by quoting opposing views from scientists about a particular issue. While the intention may be to
present both sides of an argument, a majority view on that matter may be held
within the scientific community, and the opposing view is held by only a
quixotic minority of individuals. Scientists and the Media: Guidelines for scientists working with the media and comments on a press code of practice. The Royal Society 2000 |
The original guidelines
remained virtually intact throughout their discursive travels. This was mainly because,
although the opinions of many people were apparently canvassed, almost all of
them were fervent defenders of corporate science and its contemporary
corporate funding.
There can be no doubt about
the motivation and the goal of the guidelines. Their purpose was to serve as a defensive weapon in
any future conflicts
between corporate science and scientific, cultural or political dissenters. The guidelines attempt
to cut off supplies of the oxygen of expression both to dissidents and to those who might be swayed by
their arguments.
Only slightly beneath the
surface of the guidelines lurks the same defence of vested corporate
interests dominating all the rationalisation of ‘scientific’ lobby organisations.
The central problem seems to be that those involved in propagating the social
construct based upon corporate science are unable to conceive of a democratic
process that involves political, moral or social opposition to their ideas. As
Fitzpatrick says in his book about MMR, ‘there is nothing political about
vaccination’. And, as Dick Taverne argued at a Stockholm Network14 Westminster Fringe debate in London
in January 2006,
‘Democratisation of science would not be in the public interest’.15
|
Although the majority
view may occasionally prove to be incorrect at a later date, such instances are
exceptions rather than the rule. While we appreciate that it may be difficult for
journalists to take a poll of scientific views, it is in the public interest that
journalists identify, whenever possible, a majority view. Scientists and the media. The Royal Society, 2000 |
The
growth of the guidelines, through the Royal Society and the Royal Institution, and finally through the
SIRC, and then into the hands of the Science Media Centre, mark the development of a terrible
arrogance, which is abroad
in the community of corporate science. They want to outlaw political, personal and alternative views on
health. They want to dismiss personal views on illness and to restrict any writing, even of fiction and
drama, about science,
entirely to observations about ‘successful’, apparently peer-reviewed science.
_______________
14 The Stockholm Network pursued a wide range
of policy-oriented activities.We formalised our work into three programmes: Health and Welfare, Intellectual
Property and Competition, and Energy and Environment.We also hosted regular public debates in
Brussels – the Amigo Society – and London – The Westminster Fringe – as well as launching seven
major publications.
On
The media incites us to greet
unidentified risks with great caution: the policy equivalent is the precautionary principle. This entails
considerable regulation and safety precautions for the general public until any untested product or
technology has been proven harmless. The approach is seemingly common sense: better safe than sorry.
This can, however, put a straitjacket on research and scientific inquiry overall. GMO crops are
a case in point: these have been in use for 20 years and not a single health incident has been
reported. Yet, national and EU authorities have decided that the technology which has the
potential of saving millions of people from death by starvation must be suspended.
15 Other participants in this debate were
Professor Colin Blakemore, Ian Gibson MP, Daniel Glaser, Rick Nye Shereen el Feki of the The
Economist.
They are ready to move on,
to exclude the personal narrative of illness and treatment, illness and cure, to outlaw the stories of
curers, herbalists and
homeopaths, and original scientific research, which is first, inevitably, the minority. They now
want to stop any subjective criticism of science or medicine. It is necessary
to control ‘bad’ narratives, which do not coincide with the profitable
projects of the corporations.
And what of the minority
view, which is implicit in any democracy,
and previously dismissed only in totalitarian systems? Will it no longer be possible to report a
variety of therapeutic approaches? The pharmaceutical alternative will, of course be the majority view;
what of the minority within
that majority, those who suffer adverse reactions? In research, what about competing
minority alternatives, which find it hard to raise funding, and which anyway do
not get access to the select journals? Will reporting of these be censored? What
about research that reaches critical minority conclusions, such as research into environmental illness,
almost inevitably a
minority view? Where would we be with research into smoking and lung cancer if corporate science
had controlled research in the 1960s? Ah, yes, I forgot, that was all a
terrible mistake.
|
In addition to negative images of real science, the media purvey an exotic range of material on and beyond the fringes of scientific respectability: horoscopes, the ‘paranormal’, and much of what appears under the banner of health … as the Royal Astronomical Society puts it, too much of this sort of thing ‘tends to weaken in the public mind the validity of the rational approach to problems’ (italics added)16 |
What of investigative
writing about science, such as the ‘monumental’ 50,000-word article published by the Chicago Tribune, written by John Crewdeon, which ‘put science
under the microscope’ and questioned Dr Robert Gallo’s role in the discovery of HIV.17 What
of criticism?
In
______________
16 Talk of ‘weakening
of the public will … sorry, public mind … made me wonder whether this
quote had got into this essay by accident. Was it a quote from
17 Discussed by Serge
Lang in Challenges and published with additions, as Science Fictions: A
scientific mystery, a massive cover up, and the dark legacy of Robert
Gallo. John Crewdson. Little Brown and Company.
And what
of politics?
Just because the ex-Revolutionary Communist Party has replaced politics with a religious faith in
science, do we all
have to do the same? Are we no longer to be allowed political choices because an RCP cadre has decided
that politics has ended? Will corporate science now advise the correct
course of action on health, on vaccination, on the taking of pharmaceuticals?
|
Journalists should be
encouraged to treat with healthy scepticism work that has not been approved through peer
review, including information that can be accessed through the internet. Scientists and the media The Royal Society 2000 |
Everything was done in the Guidelines to give them an almost statutory authority. In fact ,they had been put in published shape by a small group of individuals who, despite
being associated with celebrated organisations, now frequently worked in partnership with the
pharmaceutical vaccine
industry, the biotech industry and major chemical companies.
The idea that corporate
science is the only lens through which we understand the working of our bodies
and diagnose or treat ill health, and that the life sciences have greater authority in our world than
religion, culture,
politics or the individual’s own emotional being, is a consequence of a number of factors. Perhaps the
primary one, however, is the development of the contemporary pharmaceutical
company and its insinuation into all aspects of life. The guidelines are an attempt by science to
impose a scientific construct
on all health, and the creation of a break wall to censor criticism of corporations that cause either
environmental or iatrogenic health damage.
Most pointedly, when these
guidelines are designed by the very corporations that are sheltered by them, and that, like the
pharmaceutical companies,
consistently disguise or bury or fail to make public their research results, they jeopardise the very
soul of scientific inquiry. When such guidelines are used to censor other kinds of research, for
instance from lay patients
or qualitative or participatory or biographical work, then rather than making research safer, they deprive
science of the little humanity it has previously professed.
* * *
Over the past couple of
years, the Guardian
newspaper has
become more deeply involved
in defence of corporate interests, particularly those of the pharmaceutical sector. Although the
paper had often defended corporate interests in the past, since the employment of Ben Goldacre, an
admitted quackbuster
intent upon defending corporate interests, the Guardian has become a
priori the paper
defending industrial interests that might damage human health. While most media in
Given the nature of
professional secrecy, how this happened is unlikely to become apparent in our
lifetime, but it is worth looking at the circumstantial evidence and
speculating. To anyone entering the fray of the present battle with the Guardian, which has recently turned into a
full-scale campaign
against all kinds of alternative medicine and any suggestion of environmental illness, an
understanding of its political position could be hard. However, at least a brief
understanding of the present, politicallybrackish water in which the Guardian swims is essential to an
understanding of the paper’s
increasingly sceptical, not to say cynical, position.
The Guardian was originally known as the Manchester Guardian; it had been produced in the heartland of
liberalism since the early 19th century.
In the 1920s, a
modern concept of liberalism came on to the scene in